REELS

The Iconic Reel retains the now ‘Iconic’Hatch window pattern with 6 fins, recalling the original Finatic model. Instantly identifiable and classic, the Hatch look is simply Iconic. However, we were due for a style upgrade that can be seen in the shape of

The Nautilus X-Series is an open-frame reel designed for lightness, strength, drag smoothness, and fast line pick up. The X-Series design has strong beams that extend from the center to a wide line guard. These angles allow for rear spool rim protection w

Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and making the spool narrower—all the while decreasing i

Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Imported. Heavier. Easier to damage. Plain Jane. Well . . . not anymore. When creating Liquid, we focused purely on the virtues and advantages a pressure-cast

A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significantly larger than our highest performing reels. The narrow spool prevents line barreling, while the inboard handle and added

ULTRA-SMOOTH DRAG
The Ross Reels Evolution series defined the modern trout reel. Now meet the award-winning Evolution LTX: the perfect combination of original Evolution LT feel and Evolution R performance.

The ultra-smooth drag found in the Evolution

A LEGEND RETURNS
Since Ross Reels started in 1973, there has been one model that epitomizes what a Ross Reel is: the San Miguel. It defined the ultimate in class and finesse, and now, over two decades since it was first launched, the classic returns.

The Colorado LT set the bar for lightweight click pawl reels. Our new Colorado takes it to the next level.

This thoroughly updated design brings a beautiful aesthetic defined by aerodynamic shapes and surfaces. The look of this reel is different from a

The distance traveled by light in a single year; the time it takes for design to evolve to a next step.
What can be said about larger but lighter, lighter but stronger? Of course it can be done. We’ve done it over and over again, but does there come a ti