REELS

The Iconic Reel retains the now ‘Iconic’Hatch window pattern with 6 fins, recalling the original Finatic model. Instantly identifiable and classic, the Hatch look is simply Iconic. However, we were due for a style upgrade that can be seen in the shape of

The Nautilus X-Series is an open-frame reel designed for lightness, strength, drag smoothness, and fast line pick up. The X-Series design has strong beams that extend from the center to a wide line guard. These angles allow for rear spool rim protection w

Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and making the spool narrower—all the while decreasing i

Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Imported. Heavier. Easier to damage. Plain Jane. Well . . . not anymore. When creating Liquid, we focused purely on the virtues and advantages a pressure-cast

A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significantly larger than our highest performing reels. The narrow spool prevents line barreling, while the inboard handle and added

ULTRA-SMOOTH DRAG
The Ross Reels Evolution series defined the modern trout reel. Now meet the award-winning Evolution LTX: the perfect combination of original Evolution LT feel and Evolution R performance.

The ultra-smooth drag found in the Evolution

A LEGEND RETURNS
Since Ross Reels started in 1973, there has been one model that epitomizes what a Ross Reel is: the San Miguel. It defined the ultimate in class and finesse, and now, over two decades since it was first launched, the classic returns.

The distance traveled by light in a single year; the time it takes for design to evolve to a next step.
What can be said about larger but lighter, lighter but stronger? Of course it can be done. We’ve done it over and over again, but does there come a ti